The Reploy AI Blog

Strategy, playbooks, and research on online reputation, customer reviews, AI responses, and local SEO — written by the team that builds Reploy AI.

StrategyJune 2, 2026·6 min read

Why online reputation is the new marketing channel

Customers trust reviews more than ads. Learn how a 0.1-star increase on Google can lift revenue by double digits — and what to do about it this quarter.

PlaybooksMay 21, 2026·8 min read

AI responses that still sound human: a practical playbook

Templates, tone-of-voice rules, and review workflows we've seen work for hundreds of locations using Reploy AI.

AnalyticsMay 8, 2026·5 min read

Review velocity: the metric nobody tracks (but should)

Star rating tells you where you've been. Review velocity tells you where you're going. Here's how to measure and improve it.

Customer ExperienceApril 26, 2026·7 min read

How to respond to negative reviews without losing your cool

A four-step framework — acknowledge, contextualize, resolve, invite back — with real examples from restaurants, clinics, and retailers.

SEOApril 12, 2026·9 min read

The 2026 Google Business Profile checklist

Photos, categories, attributes, Q&A, posts, and the small details that move you from page two to the local pack.

OperationsMarch 30, 2026·6 min read

From reviews to product roadmap: turning feedback into features

How to mine recurring themes in customer reviews and translate them into shippable improvements your team will actually prioritize.

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